GEL Golf officially launched its new range of Groove Putters, the GEL Paul Hurrion Signature Range, into the international golf market today (January 19) at the PGA Merchandise Show in Orlando.

Designed by sports biomechanist and putting coach Paul Hurrion, the range incorporates the very latest groove technology and reflects over 10 years of study and research by Hurrion into the art and science of putting. Rigorous testing at The Quintic Consultancy* in the UK, established by Hurrion, has proved that the use of groove technology in putters creates instant forward roll on the golf ball,thus reducing the unwelcome effects of skidding.

Given that biomechanical analysis has proved that the performance of a golf ball during the first portion of the putt is the most crucial element to direct the ball towards the intended target, grooved putters will therefore always outperform all otherputters. GEL’s groove and insert technology, using a unique multi-layer aluminium insert, also allows weight tobe positioned around the perimeter of the club head creating a high moment of inertia (MOI) so increasing the forgiveness and creating a truer roll. This delivers great feel and exceptional feedback.

“Working with GEL Golf, I have designed the Paul Hurrion Signature Range of putters to help golfers enjoy the key benefits tour players look for on the greens. That is, a putter designed with horizontal grooves to impart forward roll, peripheral-weighting that maximises the sweet spot across the putter face and heel-toe weighting to increase the MOI for improved resistance to twisting on off-centre hits,” explains Hurrion, who works with a host of European Tour players on their putting, including The Open Champion, Padraig Harrington, David Howell and Lee Westwood.

“Based on thebiomechanical principles that I have studied, the new GEL range of putters creates stability at impact in the area of the game that matters most,” heconcludes. GEL Golf, which introduced its first range of GEL groove putters in 2007, has produced four models in the PaulHurrion Signature Range, namely the Sedo, Sedo II, Scindo and Rego. “All the independent laboratory testing that has been undertaken on putters proves that grooved putter faces produce greater grip with the golf ball at the moment of impact, therefore enhancing aputter’s ability to produce the desired topspin roll on the ball,” adds Alec Pettigrew, Managing Director of GEL (Groove Equipment Ltd).

“GEL has further improved groove technology by introducing horizontal, precision-cut grooves to generate an even better topspin roll and now that we have drawn on Paul’s scientific expertise for the Signature Range, I am confident that we have developed one of the best ever putter ranges on the market. “Given the number of strokes that putting can add to a round of golf, and the beneficial effect that grooves can have on a player’sputting, the potential for grooved putters is enormous.”The Paul Hurrion putters are all fitted with WINN grips and the distinctive blue inserts that did so much to differentiate GEL’s first range of grooved putters when they were launched into the golfer market in January 2007.

GEL launches its Paul Hurrion Signature Range